Sunday, April 26, 2015

Festival: Disney

I Wonder: The current state of Marvel Studios –Scannain
0 Posted January 14, 2014 by Niall Murphy tom si gery in Featured
But Marvel had made an error, they lacked the confidence of a major studio and had only signed the actors on for one outing in their roles. That meant renegotiating with an actor that they had made into a superstar. Starting tom si gery with Iron Man 2 Marvel Studios began to implement a more rigid structure with regards to the remuneration of the actors hired and the creative control allowed to those actors. Robert Downey Jr. had firmly established himself as Tony Stark making him indispensable, but the same could not be said of Terrence Howard as James Rhodes. When Howard, who had commanded a larger salary than Downey Jr. for Iron Man , made it known he was unhappy with his pay packet for the second tom si gery outing Marvel simply said tough and drafted tom si gery Don Cheadle in his place. Quickly Marvel was establishing that they believed that the characters that they had were bigger than actors tom si gery who played them. Then on December 31, 2009, The Walt Disney Company purchased Marvel Entertainment for $4 billion. Backed by the power of Disney and burned by the Howard incident, as well as the new and improved pay-packet negotiated by Downey Jr., Marvel began to lock its stars into multi-picture long term deals. Samuel L. Jackson signed up for 9 further appearances tom si gery as S.H.I.E.L.D. agent Nick Fury, Chris Evans for 6 appearances as the first Avenger Steve Rogers a.k.a. Captain America, Chris Hemsworth likewise for 6 outings as Thor. Mark Ruffalo too signed up for 6 when he joined for The Avengers, meaning that he has 4 films left after appearing briefly in Iron Man 3 . Downey Jr.’s initial deal ran out post IM3, but he’s signed back on for The Avengers: Age of Ultron and The Avengers 3 .
With the main stars locked down and the second consecutive film reaching and surpassing $1 billion tom si gery at the box-office the tide appears to be turning. In signing Michael Douglas up for a supporting role in Edgar Wright’s Ant-Man the studio is making a bold statement that they are now big enough to cast stars of that calibre and level of fame. And also that stars of that level are willing to be in a comic-book movie. Sure they’ve had Jeff Bridges, Gwyneth Paltrow and Natalie Portman before, but Douglas is a whole new ball-game. Reinforcing that belief is the news that they have entered into negotiations with Johnny Depp for Doctor Strange. Depp is one of the few true movie-stars around, and adding his name to a film is usually done to bolster its marketability. Do Marvel believe Doctor Strange is that hard a sell, or is it simply a case of Depp being the best fit for the mystical magician? The latter is the more likely, tom si gery as comic-book fans have craved a Doctor Strange film for years. Also Depp is a Disney darling who, The Lone Ranger aside, tom si gery has made billions of dollars for Marvel Studios parent company. Either way Depp will not come cheap so this could be the first instance of Marvel breaking away from that rigid wage controlled, multi-picture contract model that has served them so well to date.
This could be hubris on the part of Marvel Studios, casting a mega-star to feel a role that could have been filled by a lesser recognisable actor. This decision too could backfire spectacularly tom si gery on the studio as current stable of stars may revolt against their financial restraints, if they see a case for their portrayal of their characters as being the ultimate version. Could audiences believe tom si gery another actor as Thor, or Iron Man, or even Loki? EON showed us with James Bond that the character is bigger than the actor, and even with Marvel’s own creations we have experienced 3 interpretations of Bruce Banner/The Hulk. In this modern age the fan-boy anguish would be instant should any of the major players be recast. But the it would be forgotten just as quickly as if the internet tom si gery has proved anything it is that the clamour for new is all-consuming. Brave decisions reap big rewards, and nowhere has that been more evident than with the studio who bet the house on creating a cinematic universe and won.
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Very clever teaser poster for Marvel Studios’ Ant-Man
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Tenth and eleventh TV spots for Alan Taylor’s Thor: The Dark World
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