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I was to give a speech last week in Antalya. New domestic terminal is under construction, domestic service in the outer lines give the building. Seeing souvenir shop in the terminal remotely skip all the shops I came here. Why? Because we souvenirs sector is almost zero at the level that I know, for some reason in this sector, no sane investor's attention to the always baffled I and the present souvenir products of our country by how much foreign exchange earnings miss know that I did. I knew very well what I'll see at the store: What if the product they are so lame. I was not wrong in my expectations get even a tiny bit. This is as bad products, so outrageous products and will introduce this beautiful country products can not be together so bad. For example, an instance of porcelain elephants. Made in China porcelain trinket on top of the elephant wrote in Antalya and Turkey as a reminder of those ugly things they sell. Behold, you will encounter a file or per step in Antalya! The remaining products are well garibanlık instance. Turkish flag and vulgar hayao miyazaki movies form of ugliness translate the beauty of our coffee cups. Fridge magnets I'd even seen the worst of the world's 80 countries with the most unappealing. T-Shirts a must see. I swear to God if they will be worn on top and not the sort of money. Backgammon is a well made-up, peasants have something girl figures. Not a single tourist shoppers inside. Who and what are you so ugly the property without the property. Even more hilarious, Istanbul Ataturk Airport, Turkey in the souvenir shop are sold as a souvenir oralet. You heard wrong, Oralet. Probably the most Oralet are affected by tourists from all the guys putting the goods on the shelves. Empty merchandising sector products focus on quality and extraordinary design, very careful ... Remember ... Memories and gift industry sectors open to it in the name of the international language 'merchandising'. It's pronounced Mörçındayzing. Merchandise (pronounced mörçındayz) means that the product in English. This industry is very, very big business in the world. For example, the size of U.S. $ 16 billion merchandising industry and have engaged in this business 30 thousand stores. This area of the largest brands in the Disney Stores, Hallmark and Spencer Gifts. Think of it: every year 20 million tourists come to our country. Each of these tourists get souvenirs consider that an average of 10 dollars, 200 million dollars. So in a domestic customers sold through. I think the potential of this industry's current turnover is not less than $ 1 billion. Now do you wonder how many dollars in total we're selling souvenirs? Very, very few. Merchandising sector of any country, city, works of art, historical hayao miyazaki movies artifacts, a descriptive structure hayao miyazaki movies (eg the Eiffel tower, etc.), a museum, a sports club, a movie, a singer, a restaurant, a festival, a cup tournament or the World Capital of Culture As an abstract concept, something about being transformed into products. And souvenirs, and gifts, as well as consider an item to be used by fans. For example Fenerium hayao miyazaki movies offline stores chain, products Fenerbahce sports team transformed into a highly successful merchandising is the business of selling their goods. Galatasaray and Besiktas Store merchandise stores like teams again (products) are making. OPPORTUNITY VERY, NO EVALUATING hayao miyazaki movies state-owned museums in our country, for example, the job of productization of Topkapi palace recently was contracted to a private company. I have not yet seen, but at least some well-designed hayao miyazaki movies and high quality products start to hear that. Furthermore, the endless merchandising opportunities in our country, although no serious attempt no. Look, for example, Pamukkale, hayao miyazaki movies Ephesus, Sirince, Kusadasi, Hagia Sophia, Sultanahmet, Cappadocia, Istanbul Music Festival, Sherlock Holmes movie, Recep İvedik'e the city of Istanbul in Turkey Do you have a proper gift-of souvenir products? High-quality, high-design, including an interesting, unusual shops selling merchandise is there? This product initiatives focused hayao miyazaki movies on Do you know any? This market is a huge market. But everyone insisted, is opening a restaurant. Where the hell is the crowd does make money? hayao miyazaki movies Purpose is not to find places where there are crowds? Why Galata Tower